Platforms

TikTok paid out USD 82M.

ReelShort wrote a syllabus. Vertical just grew up.

The format now has a course code, and a platform's lead writer grading the work

Webtoon enters microdrama. It brought 155M readers.

Webtoon's biggest comics go vertical, and the genre wall cracks in Europe

Disney opened its vault. TikTok creators walk in.

Opt-in creators get licensed Disney IP and a feed on both TikTok and Disney+

YouTube raised the pay bar. Vertical has other doors.

The path to your first YouTube payout just got twice as steep

YouTube's hottest drama lane is vertical. And free.

The open, no-greenlight path just became the fastest-growing lane in all of drama

ReelShort nears USD 1B this year. Vertical turns its first profit.

The biggest app in the format is about to prove the whole model can bank money, not just burn it

YouTube's new AI rule: disclose it or lose the payout.

A rewritten monetization rule puts a price on undisclosed AI, right as vertical creators lean on it hardest

HBO Max blinked. Now every streamer scrolls vertical.

The last big streamer added a vertical feed

Fallon got there first. His microdrama shot in a day.

The Tonight Show quietly became the first late-night franchise to actually ship a microdrama

TikTok built a paywall for vertical. Will the US pay?

TikTok puts microdrama behind a paywall, and the list of buyers keeps multiplying

A third of the audience is now men. Romance's grip just slipped

A new My Drama and Owl & Co report says the format's viewers are younger, more male, and watching in bed

The Daily Show is making a microdrama. Vertical hit late night

The sharpest room in comedy just picked up the phone

Premium TV just opened a vertical storefront

RoseBerry's Epis is live worldwide, with Fremantle and BBC titles on the shelf.

An AI made three vertical action movies. They're streaming now

Whole action movies, machine-made and now streaming, adapted from books real people wrote

TikTok put microdrama on the ad menu

TikTok turned microdrama into something brands can buy

A new streamer is buying indie vertical. The shelf just grew

A new streamer launched to buy and distribute independent vertical work

Showbox makes Korea's biggest films. Now it makes vertical

The studio behind Korea's all-time box-office champ is now co-producing microdramas for a global swipe

A casting app for vertical just landed. Actors, your move

The format that runs on speed finally has a swipe-to-match casting tool of its own

Vertical just filed for its first IPO. India went first

Kuku's filing is the format's first real test on the public markets

The TV giant behind Real Housewives bets on microdrama

USA, Syfy and CNBC's parent just took a stake in GammaTime, and the vertical IP map shifted overnight

Don Benjamin built vertical a new lane

A Black and Latino-led microdrama app just signed three of the internet's biggest creators

Tribeca and TikTok vets built vertical a festival

A Tribeca veteran and a TikTok creator lead just gave 9:16 storytelling its own room in New York

TikTok's first Hindi microdrama shelf just opened.

TikTok licensed 21 Hindi microdramas

Vertical signed a pop-punk band. Album rollout, rewritten.

A rock band just turned its album launch into a kidnap microdrama