Business

Global

Cannes Lions, the ad world's Oscars, made room for microdrama. Brands are next

Jun 5, 2026

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3 min read

Cannes Lions, the ad world's Oscars, made room for microdrama. Brands are next

Microdrama hit the Cannes main stage. Brand money is right behind

The Vertical

Global

The man who built DreamWorks backed a telenovela app

Jun 4, 2026

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4 min read

The man who built DreamWorks backed a telenovela app

A Latin American vertical platform just raised real money and handed its makers all the profit

The Vertical

Platforms

The TV giant behind Real Housewives bets on microdrama

Jun 3, 2026

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5 min read

The TV giant behind Real Housewives bets on microdrama

USA, Syfy and CNBC's parent just took a stake in GammaTime, and the vertical IP map shifted overnight

The Vertical

Platforms

May 29, 2026

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6 min read

Don Benjamin built vertical a new lane

A Black and Latino-led microdrama app just signed three of the internet's biggest creators

The Vertical

Data

ReelShort cleared $80M. Vertical isn't a side bet.

May 26, 2026

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3 min read

ReelShort cleared $80M. Vertical isn't a side bet.

ReelShort's Q1 just changed the floor for every vertical drama pitch in town

The Vertical

Platforms

Vertical signed a pop-punk band. Album rollout, rewritten.

May 25, 2026

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4 min read

Vertical signed a pop-punk band. Album rollout, rewritten.

A rock band just turned its album launch into a kidnap microdrama

The Vertical

Platforms

Rivr Media swipes vertical. Knoxville is on set.

May 23, 2026

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3 min read

Rivr Media swipes vertical. Knoxville is on set.

A Fixer to Fabulous prodco just opened a microdrama division

The Vertical

Platforms

aTwist hired a Fear Factor vet. Vertical just leveled up.

May 22, 2026

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3 min read

aTwist hired a Fear Factor vet. Vertical just leveled up.

Three former network chiefs just staffed up like a real studio

The Vertical

Global

FlareFlow hires from Disney. Vertical 2.0 begins.

May 21, 2026

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2 min read

FlareFlow hires from Disney. Vertical 2.0 begins.

A Chinese microdrama giant just staffed up out of Paramount, Disney, and Hulu.

The Vertical

Global

Vertical's biggest growth market isn't the US

May 20, 2026

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2 min read

Vertical's biggest growth market isn't the US

The map of vertical is redrawing itself

The Vertical

Creators

ReelShort hires the crews Hollywood let go

May 19, 2026

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2 min read

ReelShort hires the crews Hollywood let go

The format Hollywood ignored is now making its payroll

The Vertical

Platforms

Vertical won. Disney, Netflix, and Amazon just admitted it.

May 18, 2026

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2 min read

Vertical won. Disney, Netflix, and Amazon just admitted it.

All three streamers caved on the format in 70 days.

The Vertical