Data

TikTok paid out USD 82M.

Webtoon enters microdrama. It brought 155M readers.

Webtoon's biggest comics go vertical, and the genre wall cracks in Europe

America shows up for microdrama. In the millions.

The US crowd for vertical is set to double this year, and the ad money is already circling

ReelShort nears USD 1B this year. Vertical turns its first profit.

The biggest app in the format is about to prove the whole model can bank money, not just burn it

A $450 AI drama made $500K. Now the rate is crashing.

China's AI-made dramas are minting real money overseas

A third of the audience is now men. Romance's grip just slipped

A new My Drama and Owl & Co report says the format's viewers are younger, more male, and watching in bed

iQIYI counted the top ten. Micro drama took half

In Japan and South Korea, half the most-watched titles are now the short stuff

Short drama's growth went vertical. Marketers want in

The numbers behind short drama's takeover, and the people betting on what comes next

ReelShort cleared $80M. Vertical isn't a side bet.

ReelShort's Q1 just changed the floor for every vertical drama pitch in town

FlareFlow hires from Disney. Vertical 2.0 begins.

A Chinese microdrama giant just staffed up out of Paramount, Disney, and Hulu.

Vertical's biggest growth market isn't the US

The map of vertical is redrawing itself